Transforming how PaySauce operates | Blog | PaySauce

Transforming how PaySauce operates

Our Journey to Efficiency with Automation

At PaySauce, we understand that automation can be a game-changer for businesses. In fact, our own journey to embracing automation has helped us drive great productivity and growth.

When we first started out, we, like many Kiwi startups, tried to do everything ourselves - a classic 'she'll be right' attitude. We had a hotchpotch of disparate systems in place to manage the customer journey. But as our opportunity for growth became clearer, we knew we needed to invest in the right technologies to scale effectively.

We made the decision to go with SalesForce and, within a year, we implemented an enterprise solution that included Customer 360, Account Engagement, and Slack, among others. With this "one-truth-to-rule-them-all" system in place, we were able to streamline our operations and grow without, well I’d like to say ‘any’, but we’ll settle for ‘not too many’ (!) growing pains or pivots.

As we continued to grow, we found more and more areas where we could implement automation. One key area was post-event client follow-up. Previously, our sales reps manually followed up with leads and nurtured them through the journey to closed-won. But with the help of Pardot, we were able to automate customer journeys and save time, while still providing a beautifully personalized experience for our customers.

The best part is that our customers haven't even noticed the automation. They still receive the same high-quality experience, while we use our resources more effectively.

We're proud to be part of the 70% of businesses that have made automation a permanent part of their sales & marketing strategy. Our success story is proof that automation can transform your business and drive growth, all while making your processes more efficient.

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Posted on 13 April 2023

Marie-Claire Andrews
Head of Sales & Marketing

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