As a growing business ourselves, we at PaySauce understand the challenges small businesses face when trying to expand. That's why we've compiled some tips to help small businesses grow into medium-sized businesses and beyond.
1. KEEP BUILDING YOUR NETWORKS
By getting your people out there talking to potential and current customers. This can help bring more solutions to customers and allow you to stand on the shoulders of giants to find investors and customers.
2. INVEST IN THE RIGHT PEOPLE & SYSTEMS
As your business grows, ensure your team has the right systems to support them. For example, PaySauce implemented Salesforce to support its growth and consolidate six different systems across billing, sales, and customer service into one unified view of the customer.
3. KNOW YOUR CUSTOMERS
By regularly reviewing and analyzing customer data and insights. Salesforce Customer 360 allows businesses to better understand their customers and unify all customer data into a single source of truth to build your customer base and deliver a seamless customer experience.
4. BE BOLD & BRAVE
By keeping an eye out for opportunities that will benefit your customers. Identify problems that your business is well-placed to solve and build products or solutions to support your customers. For example, PaySauce was able to quickly build a product that supported legislative change in the farming industry, saving kiwi farmers' heaps of time, hassle and stress that comes along with payroll. Read more about these tips at Idealog. Here’s a bonus 5th tip:
5. GO FURTHER TOGETHER
Be strategic and deliberate about key partnerships that increase profile, give you access to customers, teach you what your community needs, and will act as champions. The right partnerships will deliver huge ROI.